When exporting children’s books of China, we need to focus on the developments and changes of contemporary children’s books in content and format from various countries.
The next step will be to set up work experience and paid internships for students wanting to work in publishing, ensuring that it is ‘what you know’ and not ‘who you know’ that earns you this precious opportunity.
The best way to overcome this and allow a greater exchange is to work collaboratively to have an alternative illustration style made with the other target culture in mind.
Scholastic has a lot of resources in terms of content, and we are also plan- ning to help those poor students living in the west of China by providing them with books for free and start English programs.
We publishers work a lot harder now to create packages that feel engaging, immediate and appealing to young readers we know that we need to grab their attention and hold it; we also know that books exist in a very competitive entertainment landscape.
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